It's a price war today. People are sacrificing quality for price and it doesn't matter what industry we talk about. It's really that simple. But there is one word that you can add to your presentations or you sales copy that helps instill trust and handles the objection to price so many people have today.
The word is "Value."
When we say to a customer, "the value in this is....." or it's a value to you because..." we align our words with the true objection of most buyers today.
Try it. We have seen enormous successes by using it as a closing tool. And actually, it's the single most successful word I have taught, salespeople have used and sales are closed.
Remember, the more you understand people, the better you will be at finding the words and phrases that affect them most.
For More Information on Sharon Knecht
0 comments:
Post a Comment